The Journey of Building a Successful Jewelry Business: Brinker & Eliza

A Case Study on Brand Building, Becoming an Entrepreneur, and Tips for Launching a Successful Shopify Store

In the world of fashion and lifestyle, it takes more than just a great idea to launch a successful business. Entrepreneurs must navigate the challenges of brand building, choose the right e-commerce platform, and establish a strong online presence to stand out among competitors.

This is the story of how Eliza Higgins Grabis, a fashion and lifestyle blogger, teamed up with her mother to launch a successful jewelry line called Brinker & Eliza. Learn from their journey as we discuss the obstacles they faced and the strategies they employed to achieve their dream.

Early Beginnings: Eliza Higgins and Vyudu Inc

My company, Vyudu Inc, first had the pleasure of working with Eliza Higgins (now Eliza Higgins Grabis) in early 2014. At the time, she was a fashion and lifestyle blogger who wrote about her favorite fashions and various lifestyle topics. Eliza stood out as an exceptional client, demonstrating both ease of communication and mutual respect. She generated revenue primarily from affiliate programs, which gave her the resources to take her blog to…