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The ‘Be Here Now’ Manifesto: Prioritizing Activities Over Accolades

Jeremy M Williams
6 min readJun 23, 2023

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Escaping the Treadmill of Futility: Prioritizing Substance Over Surface in the Couture Show of Life

Picture the Renaissance man on a gilded treadmill, running, sweating, panting — his heart racing, his mind in a frenzy. He’s always busy, but going nowhere. He’s the quintessential hero in a self-created Sisyphean drama, working on tasks that are as significant as a sequin on a Chanel haute couture gown. Familiar? If yes, dear reader, it’s time for a paradigm shift. We’re diving into a crucial aspect of productivity — focusing on meaningful activities rather than on mere accomplishments.

Consider the workings of a fashion house preparing for a runway show. Seamstresses toil over details, but what happens if they obsess over the cut of a single dress while a whole collection remains untouched? It’s this fixation on low-value tasks that results in an illusion of busyness but delivers nothing more than a well-dressed disaster. To avert this fashion faux pas in the couture show of life, we need to understand the golden rule of productivity: resist the temptation to clear up small things first.

Imagine your to-do list as a well-stocked walk-in closet. Some items are vintage Givenchy — critical tasks, complex but valuable…

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Jeremy M Williams
Jeremy M Williams

Written by Jeremy M Williams

Empire Builder with a poetic mind. A “Luxury brand expert” with hard knocks life experience. A “Writer” who codes. A “Strategist” who designs.

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