3 Myths About the GoHighLevel SaaS Model (From a Growth Lab Vet With 13 Years in the Game)

Let me start with this: I’ve been running a growth lab and brand management firm for over 13 years now. I’ve seen a lot of tools come and go, and I like to test out just about everything to see how it can improve performance for my clients. From automation platforms to CRM systems, if it promises efficiency, growth, or ROI, it’s on my radar.

Naturally, when the GoHighLevel SaaS model started making waves, I had to check it out. And while I think the platform is solid and has its place, I’ve noticed some myths floating around about launching a SaaS business with GoHighLevel — especially for beginners. Today, I’m going to clear the air on three of the biggest myths I keep hearing and tell you straight up why SaaS might not be the best fit for most people just starting out.

Myth #1: SaaS Is Easier to Sell Than Agency Services

I’ve been selling high-ticket services for years, and trust me, software is not an easy sell — especially when you’re new to the game. A lot of folks think, “Oh, businesses need software, this will sell itself.” Well, let me break it to you: that’s not how this works.

Here’s why:

1. Business Owners Are Drowning in Software: Most of the…